ABOUT HOLLY

Holly Payberg-Torroija is an award-winning writer, producer, and former development executive, who has been blessed to be mentored by some of the best in the storytelling business. And as a lifelong lover of comedy, she is also a proud graduate of the legendary comedy school The Second City.

In 2001, Holly began developing a writing program (Loving The Process) that would become her life’s passion, as it gave her the opportunity to give back to her fellow writers that special brand of nurturing and support she wished she would have had. Often referred to lovingly as a “story witch” Holly’s specialty is in helping writers of all levels to get out of their heads and into their hearts, because that’s where the magic is.

WORK WITH ME

Enrollment is now open for our year long writing program.

Book a FREE Discovery Call Now

What’s Included

curriculum

We offer a process based/prompts driven curriculum, that asks writers all the right questions in just the right order, so they can bypass the perfectionist mind, and draw straight from the heart. To check out a sample of my teaching style, click the free exercise below

writing great dialogue
coaching

Along with the curriculum, our year long students receive a combination of private sessions as well as small group coaching calls/table reads where they can deepen into process, get feedback/support with writing challenges and build deep connections with their fellow writers. To check out my coaching style click below

Free Coaching Webinar
daily practice

We believe even 30 minutes a day can change everything, which is why a key part of our program is a Daily Practice. Every morning (M-F 8 am EST & 8 am PST) we invite our members to join us live on Zoom for a quick bit of inspiration and a co-writing session where they can insure they get writing in first, before the day gets away from them. Try it out. First month free

The Daily Practice

TESTIMONIALS

"Holly's coaching helped me find my voice and the courage to tell my story. Her kindness, compassion, wisdom and humor provides a safe space to explore my writing using a proven process that truly works.”
Harriet K. - Novelist & Diplomat
"I only dreamed of writing a novel and now I'm actually doing it, thanks to Holly's incredibly skillful guidance. She's provided the tools to match my creativity so I can bring my story to the page."
Pam R. - Novelist & Non-Profit Executive Director
“Holly’s support of me is beyond anything I have had in my life. She doesn’t rush me. Doesn't make me feel guilty. She gives me permission to stumble and find my way creatively, without judgment."
Nicole R. - Screenwriter & Actress
"Everyone told me to sit down and write my story. Never would I ever want to do anything anyone ever told me to do. Holly is the first coach who did not tell me to sit down. She only asked me to show up. I took the leap. I showed up. The amount of creativity that has poured out of me so willingly now is immeasurable.”
Noelle D. - Screenwriter & Director