ABOUT HOLLY

Holly Payberg-Torroija is an award-winning writer, producer, and former development executive, who has been blessed to be mentored by some of the best in the storytelling business. And as a lifelong lover of comedy, she is also a proud graduate of the legendary comedy school The Second City.

In 2001, Holly began developing a writing program (Loving The Process) that would become her life’s passion, as it gave her the opportunity to give back to her fellow writers that special brand of nurturing and support she wished she would have had. Often referred to lovingly as a “story witch” Holly’s specialty is in helping writers of all levels to get out of their heads and into their hearts, because that’s where the magic is.

WORK WITH ME

TESTIMONIALS

"Holly's coaching helped me find my voice and the courage to tell my story. Her kindness, compassion, wisdom and humor provides a safe space to explore my writing using a proven process that truly works.”
Harriet K. - Novelist & Diplomat
"I only dreamed of writing a novel and now I'm actually doing it, thanks to Holly's incredibly skillful guidance. She's provided the tools to match my creativity so I can bring my story to the page."
Pam R. - Novelist & Non-Profit Executive Director
“Holly’s support of me is beyond anything I have had in my life. She doesn’t rush me. Doesn't make me feel guilty. She gives me permission to stumble and find my way creatively, without judgment."
Nicole R. - Screenwriter & Actress
"Everyone told me to sit down and write my story. Never would I ever want to do anything anyone ever told me to do. Holly is the first coach who did not tell me to sit down. She only asked me to show up. I took the leap. I showed up. The amount of creativity that has poured out of me so willingly now is immeasurable.”
Noelle D. - Screenwriter & Director

how can i help you?

curriculum

I know and love the writer’s mind. Which is why I have used every inch of my 30+ years of writing experience to create a process based/prompts driven curriculum, that asks writers all the right questions in just the right order, so they can bypass the perfectionist mind, and draw straight from the heart. To get a sample of my teaching style, enjoy this free exercise on writing great dialogue or join The Tribe and gain access to the full curriculum now.

writing great dialogue
coaching

I have coaching programs designed to fit every budget and need. Each program includes full access to my curriculum and community as well as time with me, either through large community calls, small group coaching calls/table reads or private sessions (depending on the level of the program). Enjoy a sample of my coaching style.

loving the process
daily practice

Sometimes all a writer needs is to simply adopt a daily writing practice. Just 30 minutes a day can change everything, which is why every morning (M-F 8 am EST and 8 am PST) I invite the members of our online “Village” to join me live on Zoom for a quick bit of inspiration and a co-writing session where they can insure they get writing in first, before the day gets away from them. Try it out. First month free

the village